2025

#NotJustFatigue

Entrant

#NotJustFatigue

Category

Website - Health / Fitness / Wellness

Client's Name

Country / Region

United States

The mission of the 501(c)(3) #NotJustFatigue is to speak the truth about ME/CFS through creative content that’s deeply personal and unapologetically emotional. Via film, photography, storytelling, and interactive experiences, we aim to connect with people in a way that medical and political rhetoric cannot. We want to confront a long history of neglect, bring those with the disease out of the shadows, and forge a path forward. Together, we can reclaim the narrative around ME/CFS.



Our Founder, Elizabeth Ansell, had suddenly developed very severe ME/CFS and spent 2.5 years unable to speak or move. When she improved, she promised herself she would speak about the disease.



Separately, she struggled to describe her illness to friends and family. She started to envision a website she could direct them to that would explain the ME/CFS experience. Through an animated historical timeline, a photo documentary series with quotes, social media shares, extensive references, a Q and A, a ten part docuseries, and a short film, the website is a comprehensive look at the disease in a digestible, creative way.



We wanted to begin educating the general public on ME/CFS through a variety of ways on a website that they could always access.

Credits

Executive Director/#NotJustFatigue
Elizabeth Ansell
Web Design/Studio Rover
Gabe Ruane
Web Development
Khoa Pham
Outstanding Healthcare Achievements
2025
Outstanding Health Care Entrepreneur, Healthcare Awards Winner

Entrant

Walk In GYN Care

Category

Outstanding Healthcare Achievements - Outstanding Healthcare Entrepreneur

Country / Region

United States

Outstanding Healthcare Achievements
2025
Outstanding Health Care Entrepreneur, Healthcare Awards Winner

Entrant

Walk In GYN Care

Category

Outstanding Healthcare Achievements - Outstanding Healthcare Innovator

Country / Region

United States

Video, Commercial & Film
2025
For You. For Life., Healthcare Awards Winner

Entrant

Stone Ward

Category

Video, Commercial & Film - TV Commercial

Country / Region

United States

Achievement of the Year
2025
Transformational Leadership: Rhonda Peebles at UCB, Healthcare Awards Winner

Entrant

UCB Pharmaceuticals

Category

Achievement of the Year - Industry Leadership

Country / Region

United States