2025

Beastly Good Choice

Entrant

Serviceplan BOOSTing Health GmbH Co.KG

Category

Video, Commercial & Film - Social Video

Client's Name

Felix Burda Foundation

Country / Region

Germany

Bowel cancer can be detected and defeated early with the right preventive care. Whether you choose a stool test or a colonoscopy, either way it’s much better than doing nothing.



During Colorectal Cancer Month in March, we ran an integrated campaign to educate people about the choice between a stool test and a colonoscopy. A colonoscopy can detect and remove precancerous lesions before they can develop into cancer. A stool test can detect hidden blood in the stool. Blood in the stool can be an indication of precancerous lesions.



Whether you choose a stool test or a colonoscopy, either way you can be sure that you will get the best deal for staying healthy and avoiding colorectal cancer, because Colonoscopies are free for women and men aged 50 and older in Germany.

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Entrant

UPMC Health Plan, Insurance Services Division

Category

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Country / Region

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Category

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Country / Region

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Entrant

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Category

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Country / Region

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