26 Days to Care

DexCare’s innovative brand campaign, 26 Days to Care, creatively addresses a serious issue in healthcare: long wait times for doctor’s appointments. The campaign’s quirky ads feature people attempting hobbies like parkour and fly-fishing in a doctor’s waiting room—highlighting the average 26-day wait time for routine appointments in the U.S. (source: AMN Healthcare data).

Long wait times exacerbate health outcomes, strain providers, and leave key resources untapped. Patient access is central to DexCare’s mission, which is personal to CEO Derek Streat, whose daughter required timely care for serious medical issues. 26 Days aims to show how DexCare helps health systems improve patient access, balance supply and demand, and reduce provider strain.
https://dexcare.com/campaigns/26-days