PICKUP Where Conventional Testing Left Off: The Karius Test

When the Karius Test was showcased in a multi-center, prospective study (Pneumonia in the ImmunoCompromised: Use of the Karius Test for the Detection of Undiagnosed Pathogens), Karius had a unique opportunity to highlight product benefits. As a liquid biopsy that can rapidly and non-invasively detect more than 1000 pathogens from a single blood sample, the Karius Test is an ideal diagnostic tool for clinicians dealing with Pnemonia. With that in mind, we developed a new product campaign that communicated how the Karius Test is a diagnostic tool that can detect pathogens when conventional testing methods are not the right option. We abbreviated the study name into the tagline to turn *P*neumonia in the *I*mmuno*C*ompromised: Use of the *K*arius Test for the Detection of *U*ndiagnosed *P*athogens into "PICKUP where conventional testing left off."