2023

Stop Lab Cuts

Entrant

Halteres Associates

Category

Video, Commercial & Film - Animation

Client's Name

American Clinical Laboratory Association (ACLA)

Country / Region

United States

Scheduled reimbursement cuts under the Protecting Access to Medicare Act (PAMA) could jeopardize access to many of the clinical laboratory tests that are used to diagnose, monitor, and manage common diseases for more than 65 million seniors.



But the threat doesn’t stop there. After three prior rounds of up to 10 percent cuts, planned payment reductions of up to an additional 15 percent in 2024 may result in a weakened clinical lab infrastructure, making it more difficult to deliver routine health care and respond to the next public health crisis. Strong clinical laboratories are foundational to the U.S. health care system.



The Solution Is Simple: Enact H.R. 2377 / S. 1000, the Saving Access to Laboratory Services Act (SALSA).

SALSA would simplify the data reporting process by providing the Centers for Medicare & Medicaid Services (CMS) with the authority to collect data from a statistical sampling of all major types of laboratories that provide services to seniors, including independent, hospital, and physician office laboratories. Targeted sampling, as designed by SALSA, is a straightforward solution to collecting complete representative private market data to achieve accurate and sustainable Medicare rates for laboratory services. In the long-term, sustainability for lab reimbursement will support strong clinical laboratory infrastructure to protect public health and innovation in tomorrow’s diagnostics while providing robust access to improve patient health.



Let's tell Congress to Stop Lab Cuts.

Credits

Creative Director / Halteres Associates
Vinnie Urdea
Founding Partner / Halteres Associates
Mickey Urdea
Production Manager / MD Productions
Mark Dickmann
President / ACLA
Susan Van Meter
Senior Project Manager / Explainly
Madhuri Mannava
Creative Producer / Explainly
Courtney Pratt
Video, Commercial & Film
2023
navify customer launch video, Healthcare Awards Winner

Entrant

Iris GmbH

Category

Video, Commercial & Film - Branding

Country / Region

Germany

Video, Commercial & Film
2023
The Power of Knowing: The Value of Clinical Labs, Healthcare Awards Winner

Entrant

Halteres Associates

Category

Video, Commercial & Film - Technology / Science

Country / Region

United States

Marketing Campaign
2023
Our Purpose- Branding Campaign , Healthcare Awards Winner

Entrant

Tonya Terry-Lance Creatives

Category

Marketing Campaign - Marketing Campaign / Others__

Country / Region

United States

Provider & Services
2023
WHO GLOBAL STRATEGY FOR FOOD SAFETY 2022-2030 REPORT, Healthcare Awards Winner

Entrant

Freelance

Category

Provider & Services - Medical Data

Country / Region

Spain