2023

Myovant Sciences – Men with Prostate Cancer Find Support

Entrant

Myovant Sciences

Category

Strategic Program - Healthcare Campaign

Client's Name

Country / Region

United States

It’s rare for a pharma brand to use unscripted documentary content in campaigns. Perhaps even more rare? Men talking openly about their prostate cancer journey. We did both. This ambitious project broke down walls of silence and isolation and built powerful awareness and audience engagement through real-life stories of strength and community. With the message “talking is good,” we shared men’s unfiltered conversations of prostate cancer care. Our goal: inform, engage, and empower through genuine and purposeful storytelling that shines a light on stigma, science, and community – driving advocacy, detection, support and science to redefine care and improve lives.

Credits

Director, Brand & Digital Communications at Myovant Sciences
Steve Muller
Lead Writer / Editor at Myovant Sciences
Hollie Smyth
Global Head of Brand & Digital Communications at Myovant Sciences
David Ultan
Social Media Manager at Myovant Sciences
Viv Oyolu
ECD & Director Of Story at Kontent Films
Ron Walter
Co-Founder, Executive Director of Design, Chief Strategist at Cognition Studio
Kristine Johnson
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Entrant

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Entrant

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Category

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