Jupiter Medical Center Branding Campaign

bfw was commissioned to develop an integrated marketing and messaging campaign for Jupiter Medical Center (JMC). JMC is highly-rated, technology-driven and the largest not-for-profit hospital in Palm Beach County, Florida. JMC consistently ranks among the top hospitals in Florida for patient satisfaction and safety.

JMC has made significant investments in breakthrough technologies, particularly in AI and robotic surgery. This commitment to the most up-to-date technology and techniques has broad application across service lines, particularly in cancer, cardiac and orthopedic care.

JMC currently offers the region’s only robotic assisted surgery program for cardiac patients, its orthopedic joint replacement program is ranked among the top 100 in the country, and Becker’s Healthcare recognized JMC oncology program as one the nation’s top 100.

Perhaps more importantly, JMC’s overall patient experience rating outpaces regional, state and national averages. It is this mix of cutting-edge technology, extraordinary compassion and unrivaled patient experience that we wanted to capture in the refreshed campaign.

Focusing on three key care services—oncology, cardiac and orthopedics, bfw crafted three human-centered stories built around the idea that JMC helps patients get back to their best lives. And because northern Palm Beach (where the town of Jupiter is located) is known for its natural beauty and treasured landmarks, we wanted to incorporate those elements into the stories.

Six commercials were produced—three 1:00 minute and three :30 second spots, along with accompanying print and display ads that echoed the themes, aesthetics and visual markers of the broadcast executions. The result was a 360-degree campaign that not only presented JMC’s clear commitment to technology, but also firmly grounded the campaign in human terms—the patients JMC exists to serve.