2025

#TouchMyCancer

Entrant

SERVICEPLAN GERMANY

Category

Social Media - Event / Live Event

Client's Name

yeswecan!cer gGmbH

Country / Region

Germany

Too few women regularly check themselves for breast cancer – and often, they don't know, what it can feel like.

We want to change that – boldly and directly. With Touch My Cancer, breast cancer patients are letting other women feel their tumor for the first time.

To do this, we brought influencers together with breast cancer patients and captured this in an emotional film. The message: every breast cancer feels different. That's why, it's essential to check yourself regularly. Women can find more comprehensive information on our landing page with a sign-up button.