2025
Entrant
Category
Client's Name
Country / Region
Campaign Goal:
This awareness campaign is designed to raise consciousness about traffic safety behavior and encourage its adoption. It specifically targets teenagers and young adults with the aim of reducing injuries and accidents, ultimately helping to preserve lives and protect the health of individuals within the community.
Campaign Messages:
1. Emphasize the importance of traffic safety.
2. Promote positive traffic behaviors among teenagers and young adults in the Gulf region.
3. Highlight the health consequences of unsafe traffic practices.
4. Provide empowering solutions to support community members in adopting safe traffic behaviors.
Target Audience
Primary Audience: Teenagers and young adults aged 18 to 30.
Secondary Audience: The rest of the Gulf community.
Entrant
SERVICEPLAN GERMANY, L&C NEW YORK, MEDIAPLUS GERMANY
Category
Future Innovation Design - Product & Technology Design Innovation
Country / Region
Germany
Entrant
St Jude Children's Research Hospital
Category
Video, Commercial & Film - Animation
Country / Region
United States
Entrant
STAT Brand Studio
Category
Branded Content - Brand Journalism
Country / Region
United States
Entrant
UCB Pharmaceuticals
Category
Achievement of the Year - Leader of the Year
Country / Region
United States