2025

Traffic safety Campaign

Entrant

Gulf Health Council

Category

Video, Commercial & Film - Health & Fitness

Client's Name

Country / Region

Saudi Arabia

Campaign Goal:

This awareness campaign is designed to raise consciousness about traffic safety behavior and encourage its adoption. It specifically targets teenagers and young adults with the aim of reducing injuries and accidents, ultimately helping to preserve lives and protect the health of individuals within the community.



Campaign Messages:

1. Emphasize the importance of traffic safety.

2. Promote positive traffic behaviors among teenagers and young adults in the Gulf region.

3. Highlight the health consequences of unsafe traffic practices.

4. Provide empowering solutions to support community members in adopting safe traffic behaviors.



Target Audience

Primary Audience: Teenagers and young adults aged 18 to 30.

Secondary Audience: The rest of the Gulf community.

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