2025

Animal Alerts

Entrant

SERVICEPLAN GERMANY, L&C NEW YORK, MEDIAPLUS GERMANY

Category

Future Innovation Design - Product & Technology Design Innovation

Client's Name

PetPace

Country / Region

Germany

Animal Alerts

In 2023, 66,900 people died in earthquakes, many of which were felt in Lima, Peru — located on the Pacific Ring of Fire, where 90% of all seismic activity occurs. While the most sophisticated technology can’t predict earthquakes, scientific evidence shows that animals could. Previous approaches to monitoring animals in the wild for earthquake forecasting have failed due to the use of outdated and invasive technology. PetPace, the leader in animal health monitoring, set out to bridge this gap.

Animal Alerts is the first earthquake warning system powered by pet health data. Using the existing PetPace smart health collars, dogs’ physiological and behavioral data are monitored. An innovative algorithm analyzed all data along with seismic activity to detect the possibility of an earthquake, the alerts are sent out in real-time through geo-targeted mobile notifications, digital billboards, and radio, thereby giving people valuable time to evacuate.

Previous approaches to monitoring animals in the wild for earthquake forecasting have failed due to the use of outdated and invasive technology. PetPace collars are the only smart collars on the market that can collect various complex health metrics in real time while producing comprehensive reports with proprietary AI algorithms.

This is how Animal Alerts work: Using PetPace smart health collars, the stress response in dogs is determined. When multiple dogs behave abnormally at the same time, the algorithm detects this as an indication of a potential earthquake. False triggers such as weather events or isolated environmental elements are eliminated to create verified alerts.

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