855-HOW-TO-QUIT-(OPIOIDS)

855-HOW-TO-QUIT-(OPIOIDS)



855-HOW-TO-QUIT is a helpline that reaches people suffering from addiction in the most critical moment – when they have a pill in their hand. It turns the object of addiction into a way out, by using the mandatory imprint codes on opioid pills as phone extensions.

The caller then hears the story of someone who managed to quit that very pill – live whenever the survivors’ availability allows, pre-recorded for 24/7 service. Always followed by live advice from experts and concrete treatment options in the caller’s area.

This idea leverages the strengths of the medium Outdoor by: Using a powerful, minimalist visual to plant lasting messages in people’s heads. Using ambient and guerrilla media to create a closer connection with the audience. Increasing relevancy through contextual, data-driven placements.