North Range Behavioral Health:

In partnership with North Range Behavioral Health, A-Train Marketing developed an expansive campaign for May is Mental Health Month, successfully extending its impact into the months of June and July. As one of Colorado's largest behavioral health organizations, North Range traditionally focuses on promoting mental health awareness in May, but this year, A-Train Marketing helped the organization broaden its message beyond a single month.

The core message, "Be Kind to Your Mind," was expanded with the tagline, "Mental health is a mindset, not just a month," underscoring the idea that mental health is an ongoing priority. To elevate the campaign, A-Train Marketing incorporated green—synonymous with Mental Health Awareness Month—into the design, creating a more distinct and recognizable campaign identity.

A key focus of the campaign was to promote North Range’s "Eight Dimensions of Wellness," which include emotional, spiritual, intellectual, physical, environmental, financial, and occupational wellness. This element was incorporated through thoughtfully designed icons accompanied by relatable portraits. The concept was brought to life through an array of creative assets including print ads, social media content, some mindfulness coloring sheets, shirts, stickers, and website banners.

This strategic campaign amplified North Range's message, raising awareness of mental health across a broader time frame and in diverse settings, while engaging audiences through eye-catching visuals and clear, impactful messaging.