2024
Don't be such a man
Entrant
Boundless Life Sciences
Category
Marketing Campaign - Health Campaign
Client's Name
Men's Health
Country / Region
United States
When asked, 72 percent of men say they would rather be doing household chores, like cleaning toilets, than going to the doctor.
65 percent of respondents said they avoid going to the doctor as long as possible. And the facts and excuses got even worse: lying, avoidance, self diagnosing...the list got long.
We started seeding the idea that Real men see the doctor.
Credits
Entrant
UPMC Health Plan, Insurance Services Division
Category
Advertising - Illustration / Graphic
Country / Region
United States
Entrant
Chemistry Agency
Category
Advertising - Billboard
Country / Region
United States
Entrant
V-ROK Communications Network
Category
Social Media - Storytelling
Country / Region
India
Entrant
V-ROK Communications Network
Category
Social Media - Public Health
Country / Region
India