2024

Don't be such a man

Entrant Company

Boundless Life Sciences

Category

Marketing Campaign - Health Campaign

Client's Name

Men's Health

Country / Region

United States

When asked, 72 percent of men say they would rather be doing household chores, like cleaning toilets, than going to the doctor.

65 percent of respondents said they avoid going to the doctor as long as possible. And the facts and excuses got even worse: lying, avoidance, self diagnosing...the list got long.

We started seeding the idea that Real men see the doctor.

Credits

ceo
Kerry Hilton
Chief Commercial Officer
Francesco Lucarelli
ad
Craig Mikes
writer
Kevin Couch
Production Company
Whiskey, Texas
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