2024

Don't be such a man

Entrant

Boundless Life Sciences

Category

Marketing Campaign - Marketing Campaign / Others__

Client's Name

Men's Health

Country / Region

United States

When asked, 72 percent of men say they would rather be doing household chores, like cleaning toilets, than going to the doctor.

65 percent of respondents said they avoid going to the doctor as long as possible. And the facts and excuses got even worse: lying, avoidance, self diagnosing...the list got long.

We started seeding the idea that Real men see the doctor.

Credits

ceo
Kerry Hilton
Chief Commercial Officer
Francesco Lucarelli
ad
Craig Mikes
writer
Kevin Couch
Production Company
Whiskey, Texas
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2024
Change everything., Healthcare Awards Winner

Entrant

Boundless Life Sciences

Category

Advertising - Poster

Country / Region

United States

Social Media
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Entrant

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Category

Social Media - Public Health

Country / Region

India

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Entrant

Shravan S Rai

Category

Technology Solutions - Science & Technology Information Solution

Country / Region

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Best Customer Service, Healthcare Awards Winner

Entrant

Chemistry Agency

Category

Advertising - Billboard

Country / Region

United States