2024

UPMC Health Plan Will M. Sport Mascot Illustrations

Entrant

UPMC Health Plan, Insurance Services Division

Category

Advertising - Illustration / Graphic

Client's Name

Country / Region

United States

UPMC Health Plan created a relatable character for UPMC for Kids Chip health and wellness programs. The mascot is attractive to the pediatric demographic, he explains basic health and sanitary practices and ensures age appropriate education. UPMC Health Plan created Will M.Sport as the brand ambassador to educate and entertain this population. These illustrations are hand drawings by an in house designer bringing the creative concepts to life.