2024
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Client's Name
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In response to this need for awareness, the Gulf Health Council (GHC) launched the first campaign in the GCC region
Focusing on BDD to raise awareness about the disorder under the title (Your imagination destroys your beauty)
It takes 10 to 15 years for the disorder to be diagnosed when symptoms become more severe.
Studies have shown that 1 in every 50 individuals is diagnosed with Body Dysmorphic Disorder (BDD), but diagnosis rates remain low.
Body Dysmorphic Disorder: is a psychological disorder categorized as obsessive-compulsive disorder (OCD), causing individuals to have a distorted mental image of their appearance, obsessing over one or more perceived flaws, even if it is minor or invisible to others.
Credits
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Scout Lab
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Future Innovation Design - Sustainability, Eco-Design & Smart Energy
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United States
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SteegeThomson
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Website - Digital Publication
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United States
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PUBLICIS BRAZIL
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Integrated Marketing - Integrated Marketing Campaign
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Brazil
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V-ROK Communications Network
Category
Video, Commercial & Film - Promotion / Contest
Country / Region
India