2024

Your imagination destroys your beauty

Entrant

Gulf Health Council

Category

Social Media - Public Health

Client's Name

Gulf Health Council

Country / Region

Saudi Arabia

In response to this need for awareness, the Gulf Health Council (GHC) launched the first campaign in the GCC region

Focusing on BDD to raise awareness about the disorder under the title (Your imagination destroys your beauty)



It takes 10 to 15 years for the disorder to be diagnosed when symptoms become more severe.



Studies have shown that 1 in every 50 individuals is diagnosed with Body Dysmorphic Disorder (BDD), but diagnosis rates remain low.



Body Dysmorphic Disorder: is a psychological disorder categorized as obsessive-compulsive disorder (OCD), causing individuals to have a distorted mental image of their appearance, obsessing over one or more perceived flaws, even if it is minor or invisible to others.

Credits

Wasfah
Strategic Program
2024
Sargenor, Healthcare Awards Winner

Entrant

V-ROK Communications Network

Category

Strategic Program - Strategic Program / Others___

Country / Region

India

Video, Commercial & Film
2024
Dry Eye Disease & TL-925 MOA, Healthcare Awards Winner

Entrant

Cognition Studio, Inc.

Category

Video, Commercial & Film - Technology / Science

Country / Region

United States

Social Media
2024
Occupational Burnout Campaign, Healthcare Awards Winner

Entrant

Gulf Health Council

Category

Social Media - Employee Engagement

Country / Region

Saudi Arabia

Video, Commercial & Film
2024
ADHD in Intellectual Disability, Healthcare Awards Winner

Entrant

Synima

Category

Video, Commercial & Film - Animation

Country / Region

United Kingdom