2024
Entrant
Category
Client's Name
Country / Region
Surgeons today are constrained by robotics in the OR, and robots can make simple procedures complex. Clinical problems in spine are rooted in decision making—surgeons don’t need robots to place screws. Current first-generation robotic navigation dictates that surgeons follow predetermined surgical steps with limited workflow flexibility.
To address these issues, Johnson & Johnson MedTech created a new category called Active Robotic Assistance.
Active Robotic Assistance reimagines the digital experience and puts robotic surgery back into the surgeon's hands. Starting this behavior shift away from current robotics begins with educating the market on a problem they don’t know they have, explaining why it’s important, and showing how to solve it with Active Robotic Assistance.
Credits
Entrant
Cognition Studio, Inc.
Category
Video, Commercial & Film - Medical
Country / Region
United States
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Dr Rajeev Kumar Arora
Category
Technology Solutions - Software Development Solution
Country / Region
United States
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psa3
Category
Marketing Campaign - Video Marketing Campaign
Country / Region
United States
Entrant
Cognition Studio, Inc.
Category
Video, Commercial & Film - Technology / Science
Country / Region
United States