2024

SFC Self ProMoletion Campaign

Entrant

SFC Group

Category

Advertising - Self-promotion

Client's Name

N/A

Country / Region

United States

Competition among healthcare marketing agencies is intense and standing out requires innovative and creative marketing strategies. We've demonstrated our expertise over the past 5 years through award-winning work for clients. But it was time to put our creative acumen to work marketing ourselves. And what better way to do that than a campaign with a dual purpose-raising awareness around a common and deadly disease while highlighting our healthcare expertise and bold creative.



Other agencies are mired by a maze of processes and hierarchical hoops. We're nimble enough to seamlessly create a host of materials including a website, in record time. Tongue-in-cheek copy aired with "less-than-beautiful" graphics are ideal for demonstrating the ugliness of melanoma in both print and digital materials. Digestible chunks of information on the ABCDEs of assessing moles keep content focused and memorable.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
Technology Solutions
2024
Aricson Pereira, Healthcare Awards Winner

Entrant

Aricson Pereira

Category

Technology Solutions - Manufacturing Solution

Country / Region

United States

Technology Solutions
2024
Nandhakumar Raju - Innovative Leadership in Healthcare, Healthcare Awards Winner

Entrant

Optum - UnitedHealth Group

Category

Technology Solutions - Software Development Solution

Country / Region

United States

Marketing Campaign
2024
Family Media Use Tools, Healthcare Awards Winner

Entrant

psa3

Category

Marketing Campaign - Video Marketing Campaign

Country / Region

United States

Integrated Marketing
2024
The Art of Conquering Cancer, Healthcare Awards Winner

Entrant

The Princess Margaret Cancer Foundation

Category

Integrated Marketing - Nonprofit

Country / Region

Canada