Reflections

The pediatric healthcare category overwhelmingly focuses on medical diagnoses and treatments, but we know that 80% of what impacts children's health and shapes their adult lives happens outside the medical setting. Nemours Children’s Health is creating the healthiest generations of kids by providing world-class care inside the hospital walls today while working outside our walls to impact future generations.



On July 31, 2023, we launched a multichannel brand campaign to educate and inspire Delaware Valley and Central Florida parents where Nemours Children’s Health is taking children’s health - well beyond medicine. This “Reflections” campaign features children next to their happy and healthy adult reflection, demonstrating that they can reach their fullest potential when we think about children’s healthcare differently.



The campaign extended beyond traditional channels through a series of Well Beyond Medicine Days in Orlando, Delaware Valley, and Jacksonville. We invited and celebrated MJ, a patient of Nemours Children’s Health, and his adult reflection Steven, both of whom were featured in our campaign. MJ's mom and Steven were featured on our Well Beyond Medicine podcast and MJ’s inspiring patient story was highlighted during Osteogenesis Imperfecta Awareness Week.

Media outlets had the opportunity to engage with our guests and hear our success stories, which were also promoted through a collaboration with Little People of America on social media.