2024

SFC Self ProMoletion Campaign

Entrant

SFC Group

Category

Marketing Campaign - Self Promotion

Client's Name

N/A

Country / Region

United States

Competition among healthcare marketing agencies is intense and standing out requires innovative and creative marketing strategies. We've demonstrated our expertise over the past 5 years through award-winning work for clients. But it was time to put our acumen to work marketing ourselves. And what better way to to do that than a campaign with a dual purpose - raising awareness around a common and deadly disease while highlighting our healthcare expertise and bold creative.

Other agencies are mired by a maze of processes and hierarchical hoops. We're nimble enough to seamlessly create a host of materials, including a website, in record time. Tongue-in-cheek copy paired with "less-than-beautiful" graphics are ideal for demonstrating the ugliness of melanoma in both print and digital materials. Digestible chunks of information on ABCDEs of assessing moles keep content focused and memorable.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
Video, Commercial & Film
2024
My Future Could Have Looked Another Way, Healthcare Awards Winner

Entrant

Banyan Communications

Category

Video, Commercial & Film - Public Service & Activism

Country / Region

United States

Future Innovation Design
2024
RoboMarker G2, Healthcare Awards Winner

Entrant

Surgilum

Category

Future Innovation Design - ER and OR Tools, Equipment, and Supplies

Country / Region

United States

Technology Solutions
2024
Nandhakumar Raju - Innovative Leadership in Healthcare, Healthcare Awards Winner

Entrant

Optum - UnitedHealth Group

Category

Technology Solutions - Software Development Solution

Country / Region

United States

Social Media
2024
Gigi, The Warrior, Healthcare Awards Winner

Entrant

Greenpark

Category

Social Media - Education

Country / Region

Brazil