2024

SFC Self ProMoletion Campaign

Entrant Company

SFC Group

Category

Marketing Campaign - Self Promotion

Client's Name

N/A

Country / Region

United States

Competition among healthcare marketing agencies is intense and standing out requires innovative and creative marketing strategies. We've demonstrated our expertise over the past 5 years through award-winning work for clients. But it was time to put our acumen to work marketing ourselves. And what better way to to do that than a campaign with a dual purpose - raising awareness around a common and deadly disease while highlighting our healthcare expertise and bold creative.



Other agencies are mired by a maze of processes and hierarchical hoops. We're nimble enough to seamlessly create a host of materials, including a website, in record time. Tongue-in-cheek copy paired with "less-than-beautiful" graphics are ideal for demonstrating the ugliness of melanoma in both print and digital materials. Digestible chunks of information on ABCDEs of assessing moles keep content focused and memorable.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
Marketing Campaign
2024
The Art of Conquering Cancer

Entrant Company

The Princess Margaret Cancer Foundation

Category

Marketing Campaign - Health Campaign

Country / Region

Canada

Achievement of the Year
2024
Preet Kukreja: A Paradigm of Public Health Excellence and Innovation

Entrant Company

St. John's Episcopal Hospital

Category

Achievement of the Year - Healthcare Leadership Awards of the Year

Country / Region

United States

Marketing Campaign
2024
Urgency

Entrant Company

BVK

Category

Marketing Campaign - Branding Strategy Campaign

Country / Region

United States

Video, Commercial & Film
2024
Kidney Health for All PSA

Entrant Company

American Kidney Fund

Category

Video, Commercial & Film - Public Service & Activism

Country / Region

United States