2024

AFib Feels Like

Entrant Company

Boundless Life Sciences

Category

Advertising - Craft - Typography

Client's Name

BLSG/NPG

Country / Region

United States

2.7 million+ Americans are living with Atrial Fibrillation (AFib). Untreated AFib doubles risk of heart-related death and is associated with 5 times increase in risk of stroke. Worst of all, many patients are unaware AFib is a serious condition and health care providers have a hard time identifying and diagnosing AFib from the patient's descriptions. We want patients to listen to their heart, so we used frenetic and chaotic type design as visuals of the symptoms as described by patients. Letting them know an odd bump, thump or skipped beat could be a serious sign. If you sense something, say something.

Credits

CEO
Kerry Hilton
Design/Art Direction
Craig Mikes
Writer
Kevin Couch
Production Company
Whiskey, Texas
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