2024

AFib Feels Like

Entrant

Boundless Life Sciences

Category

Advertising - Craft - Typography

Client's Name

BLSG/NPG

Country / Region

United States

2.7 million+ Americans are living with Atrial Fibrillation (AFib). Untreated AFib doubles risk of heart-related death and is associated with 5 times increase in risk of stroke. Worst of all, many patients are unaware AFib is a serious condition and health care providers have a hard time identifying and diagnosing AFib from the patient's descriptions. We want patients to listen to their heart, so we used frenetic and chaotic type design as visuals of the symptoms as described by patients. Letting them know an odd bump, thump or skipped beat could be a serious sign. If you sense something, say something.

Credits

CEO
Kerry Hilton
Design/Art Direction
Craig Mikes
Writer
Kevin Couch
Production Company
Whiskey, Texas
Future Innovation Design
2024
, Healthcare Awards Winner

Entrant

Scout Lab

Category

Future Innovation Design - Testing and Diagnostic Products and Systems

Country / Region

United States

Technology Solutions
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Entrant

Optum - UnitedHealth Group

Category

Technology Solutions - Healthcare Solution

Country / Region

United States

Mobile Apps & Softwares
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Entrant

QIMU Design (Shuting& Tianyue)

Category

Mobile Apps & Softwares - Health / Fitness / Wellness

Country / Region

United States

Video, Commercial & Film
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Entrant

Sensu

Category

Video, Commercial & Film - Animation

Country / Region

Netherlands