2024
Entrant Company
Category
Client's Name
Country / Region
2.7 million+ Americans are living with Atrial Fibrillation (AFib). Untreated AFib doubles risk of heart-related death and is associated with 5 times increase in risk of stroke. Worst of all, many patients are unaware AFib is a serious condition and health care providers have a hard time identifying and diagnosing AFib from the patient's descriptions. We want patients to listen to their heart, so we used frenetic and chaotic type design as visuals of the symptoms as described by patients. Letting them know an odd bump, thump or skipped beat could be a serious sign. If you sense something, say something.
Credits
Entrant Company
The Princess Margaret Cancer Foundation
Category
Marketing Campaign - Health Campaign
Country / Region
Canada
Entrant Company
American Kidney Fund
Category
Provider & Services - Patient Engagement
Country / Region
United States
Entrant Company
CalmWave
Category
Achievement of the Year - Innovation of the Year
Country / Region
United States
Entrant Company
UPMC Health Plan, Insurance Services Division
Category
Advertising - Annual Report
Country / Region
United States