2024

Know Your Cause videos

Entrant

American Kidney Fund

Category

Video, Commercial & Film - Educational

Client's Name

Country / Region

United States

The American Kidney Fund recently launched a major expansion of its award-winning Know Your Kidneys program, providing people at risk for kidney disease and those living with kidney disease with comprehensive, interactive resources to support them through the entire kidney disease journey – from prevention to post-transplant.

Providing a roadmap toward a better understanding of kidney disease and the steps people can take to improve their health, the new Know Your Kidneys was designed to be a customized experience — helping people know their kidneys, know their cause and know their plan. These videos are part of the Know Your Cause part of the program, which provides disease-specific content on possible causes of a person's existing kidney disease, including diabetes, hypertension (high blood pressure), or a rare or genetic disease. Know Your Cause offers information about testing options, finding a genetic counselor and participating in clinical trials, as well as an interactive tool to guide patients on how to speak with their doctor about identifying the cause of their kidney disease.

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