2024
AFib Feels Like
Entrant
Boundless Life Sciences
Category
Advertising - Poster
Client's Name
BLSG/NPG
Country / Region
United States
2.7 million+ Americans are living with Atrial Fibrillation (AFib). Untreated AFib doubles risk of heart-related death and is associated with 5 times increase in risk of stroke. Worst of all, many patients are unaware AFib is a serious condition and health care providers have a hard time identifying and diagnosing AFib from the patient's descriptions. We want patients to listen to their heart, so we used frenetic and chaotic type design as visuals of the symptoms as described by patients. Letting them know an odd bump, thump or skipped beat could be a serious sign. If you sense something, say something.
Credits
Entrant
Alexander & Turner Inc. Medical Illustration Studio
Category
Advertising - Illustration / Graphic
Country / Region
United States
Entrant
Vidya Rajasekhara Reddy Tetala
Category
Technology Solutions - Healthcare Solution
Country / Region
United States
Entrant
CalmWave
Category
Achievement of the Year - Most Innovative Solution for a Healthcare Wicked Problem
Country / Region
United States
Entrant
UPMC Health Plan, Insurance Services Division
Category
Provider & Services - Insurance
Country / Region
United States