2024
Entrant
Category
Client's Name
Country / Region
2.7 million+ Americans are living with Atrial Fibrillation (AFib). Untreated AFib doubles risk of heart-related death and is associated with 5 times increase in risk of stroke. Worst of all, many patients are unaware AFib is a serious condition and health care providers have a hard time identifying and diagnosing AFib from the patient's descriptions. We want patients to listen to their heart, so we used frenetic and chaotic type design as visuals of the symptoms as described by patients. Letting them know an odd bump, thump or skipped beat could be a serious sign. If you sense something, say something.
Credits
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Med Learning Group
Category
Website - Educational / Training
Country / Region
United States
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Mnemonic Agency
Category
Marketing Campaign - Branding Strategy Campaign
Country / Region
United States
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UPMC Health Plan, Insurance Services Division
Category
Provider & Services - Insurance
Country / Region
United States
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Boundless Life Sciences
Category
Video, Commercial & Film - Public Service & Activism
Country / Region
United States