“Connect as One, For You”

BASS Medical Group began as a group of surgeons who wanted to provide better care for their patients while supporting each other's individual medical practices. They wanted a new campaign that supported this mission and showcased the growth they’ve experienced. “Connected as One, For You” was the solution found to strengthen their brand and renew this promise of unified care. In addition to solving this need through video creative, the team at Mnemonic Agency conducted a brand marketing audit which resulted in re-developing their website to better serve patients as they seek care and navigate through their medical journey. All under one cohesive brand and video messaging campaign, "Connected as One, For You". It was also important to the client that we accurately represented their real doctors and staff within the campaign, and that’s exactly what we did. This made the campaign that much more authentic and brought the internal teams across all departments together, further connecting them as one.