2024
What Would it Take?
Entrant
psa3
Category
Integrated Marketing - Nonprofit
Client's Name
Children's Cancer Research Fund
Country / Region
United States
Using emotionally connected, stylized shots of up-close-and-personal moments with real
patients and their loved ones, juxtaposed with on-message stock and a clarion-call rally-cry of "What would it take?", this inspiring national PSA TV and radio campaign delivers hope via a clear answer: It would take all of us to come together to support the research.
Entrant
American Kidney Fund
Category
Video, Commercial & Film - Educational
Country / Region
United States
Entrant
National Taiwan Museum
Category
Branded Content - Product & Services
Country / Region
Taiwan
Entrant
The Princess Margaret Cancer Foundation
Category
Integrated Marketing - Nonprofit
Country / Region
Canada