2024
Entrant Company
Category
Client's Name
Country / Region
Hush Guard is a ground-breaking controller designed to revolutionise the way we engage with our digital lives. I understand the challenges faced by the hyperconnected Generation Z, where the incessant barrage of information disrupts our daily lives and contributes to the digital noise that surrounds us.
Hush Guard is a shield against the overwhelming digital landscape. By integrating controls such as buttons, a crank for scrolling, and a joystick, this innovative device empowers users to deliberately limit their digital consumption. I believe in the importance of creating a conscious and intentional relationship with technology, and Hush Gard is the tool that facilitates just that.
The name itself, Hush Guard, reflects the product's mission – guarding your peace of mind in the digital realm. It acts as a shield against the constant barrage of information, helping users reclaim control over their digital lives and reduce the digital pollution that accompanies excessive screen time.
By making the use of your phone more deliberate and challenging through purposeful physical interactions, Hush Guard enables a more mindful approach to technology. It's not about disconnecting entirely; it's about finding a balance that suits the needs of the individual.
The creative challenge in developing Hush Guard lay in designing a device that addressed the growing concerns of digital overload while still being user-friendly and effective. Internally, understanding the historical and social perspectives of technology's impact on mental health guided the product's ethos. Externally, navigating laws regarding technology usage, sourcing materials for production, and staying abreast of technological advancements were crucial. Overcoming these obstacles involved extensive research, iterative design processes, and collaboration with experts in various fields. Ultimately, the goal was to create a product that empowered users to regain control over their digital lives in an increasingly interconnected world.
Credits
Entrant Company
Boundless Life Sciences
Category
Experimental & Immersive - Out-of-Home
Country / Region
United States
Entrant Company
UPMC Health Plan, Insurance Services Division
Category
Provider & Services - Wellness
Country / Region
United States
Entrant Company
MMIT
Category
Technology Solutions - Healthcare Solution
Country / Region
United States
Entrant Company
NameStormers
Category
Integrated Marketing - Product Branding
Country / Region
United States