The One Thing That Ruins Everything

Gulf Health Council is a semi-governmental organization with a prestigious regional and global position, which has a pivotal role in sustaining and expanding the health joined work with all the Gulf region counties. The Ultimate goal GHC is to raise health awareness and encourage behavioral change among the citizens and residence of GCC to adapt to a healthy lifestyle. Studies have shown that there is a significant increase in the rate of drug abuse among adolescents and young adults, as the start of abusing drugs decreased significantly from the age of 18 years until it reached the age of 12 years currently. Also, specialists from all around the GCC emphasized that.



According to this need assessment GHC decided to launch a campaign to promote the importance of raising awareness against drug use, prevention and not to fall into the trap of experimentation. Above all, what distinguishes this campaign is that it’s the first of its kind in the gulf reign that discusses the problem of drug use openly.



Targeted audience was Adolescents and Youth from the age 12-25 years old in the gulf which have never used drugs as a primary category and Parents as the secondary.



The Action Plan has been divided into several effective phases to achieve the objectives



The Campaign included many health awareness products such as: Awareness videos, more than 20 Infographics, Educational guide and interview with experts.



The views and interactions of the whole campaign products exceeded 14million on the GHC social media accounts.