Deep in the Brain - Brain Ladder

“Deep in the Brain” presented by CCTV Documentary Channel is China's first scientific documentary specific to the brain science. This documentary tells some medical knowledge about the heart organ. From the day of broadcasting, its creative posters have captured an extensive attention, with over 100 million views. The poster “The World of Brain” is creatively designed with the sculptural paper-cut silhouettes of brain that use dense and thick lines and exhibit the content layer by layer. The dark color tone is contrasted with the bright flashing light in the center of the picture as symbols of inspiration, wisdom, thought and emotion. It is loaded with the mankind's desire to explore the brain science as deep as the universe, and glitters the endless hope. As the light is spreading warmth, the poster is getting clear to see, and the mysterious layers come into sight. It is cleverly ornamented with some patterns symbolizing the life journey of the mankind. This mystical time tunnel is opened by a key at the foremost of the picture. The whole picture channels the conceived imagination of the brain to the spiritual world. There is a story, warmth, and endless inheritance of the mankind from generation to generation. The poster is not colorful and uses the simple light-dark contrast to reveal the infinite imagination of the mankind on the brain and tell the story of the brain by design technique. The poster design has been promoted by the national media matrix and covered by nationwide campaign with a wide range of influence.