The Faster Route to a Clear Diagnosis: The Karius Test and the Diagnostic Maze

The Karius Test is a liquid biopsy that can rapidly and non-invasively detect 1000+ pathogens with a single blood sample. In a field of conventional testing options, like risky biopsies or slow culture growth, the Karius Test stands out as a tool for clinicians to get results. However, as a relatively new technology, many physicians were unaware of the benefits of the Karius Test when integrated into their diagnostic workflow. With that in mind, we crafted a product branding campaign that highlighted the key benefits of the Karius Test, while simultaneously demonstrating the downfalls of the conventional testing landscape.