Mary Bird Perkins Cancer Center: Triumph Campaign

Mary Bird Perkins Cancer Center is Louisiana’s leading cancer care organization. Their mission is to improve survivorship and lessen the burden of cancer by providing their patients with access to state-of-the-art treatments, specialized physicians, and a vast array of support services. With a primary goal of brand awareness, our campaign concept capitalizes on Mary Bird Perkins’ core brand elements to help increase brand recognizability and interest. Together We Triumph, Mary Bird Perkins’ tagline, serves as the foundation of our campaign. Our messaging expands on the tagline to highlight the idea of “togetherness” and the many positive outcomes made possible by Mary Bird Perkins’ 100% focus on cancer care. By showing a patient’s journey, along with all the support they receive from caregivers at Mary Bird Perkins, our Together We Triumph campaign humanizes cancer care and encourages the target audience to feel empowered, assured, and hopeful. The core of our Together We Triumph campaign is the video execution in which we follow a patient’s journey, focusing on the many touchpoints they have with caregivers at Mary Bird Perkins. By planning video production at Mary Bird Perkins in Baton Rouge, we were able to showcase real patient navigators, nurses, and physicians who interact with cancer patients for an authentic look at the organization, its specialists, and its innovative technology.