2026
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Andel is a digital marketplace that enables plan sponsors to provide affordable access to medications outside traditional pharmacy benefit models. Andel.org was built as the primary website, and it needed to do more than a standard company homepage: it had to introduce a new pharmacy-access model to audiences with varying levels of familiarity with healthcare benefits.
The site starts with the problem of high-cost medication access, then explains the relationship between plans, members, and participating providers. It uses an AI-generated video as the visual entry point and supports it with written content that gives visitors more detail on the marketplace and program, including what's needed to distinguish the Andel Discount Drug Program from insurance and explain how participating providers and reduced prices work.
That clarity matters more than ever. Nearly half of Americans now say they can't afford the medications and care they need, and cost remains one of the top reasons patients walk away from treatments that are working. Andel.org gives everyday plan members and their dependents the same clarity plan sponsors get, so they understand what their benefits cover and why access to medications like GLP-1s doesn't have to come with the cost and confusion of a traditional insurance model.
That clarity is also tied directly to Andel's growth. A pharmacy-access model only scales if plan sponsors trust it enough to adopt it and members understand it enough to use it. By giving each audience a practical way to understand the model without needing to become pharmacy benefits experts, Andel.org supports Andel's ability to bring on new plan sponsors and, in turn, widen access to affordable medications for a growing base of members.
Credits
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Eight Moon™
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Marketing Campaign - Integrated Marketing Campaign
Country / Region
United States
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Zhijiu Health Technology (Guangzhou) Co., Ltd
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Product Design - Daily Living Aids
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China
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Precision AQ
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Marketing Campaign - Communications Campaign
Country / Region
United States
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UPMC Health Plan, Insurance Services Division
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Advertising - Illustration / Graphic
Country / Region
United States