2026

REDHOT Pop Rocks

Entrant

Zhijiu Health Technology (Guangzhou) Co., Ltd

Category

Product Design - Daily Living Aids

Client's Name

Country / Region

China

The REDHOT "Pop Rocks" Male Ribbed Condom represents a disruptive innovation by REDHOT, China's emerging intimate wellness brand, in the field of traditional contraceptive tools. It enables both partners to synchronously achieve ultimate pleasure and confident control during every intimate act.
Unlike traditional ribbed condoms, which commonly feature large-area homogeneous textures or tooth-like protrusions, the REDHOT "Pop Rocks" condom pioneers the use of a softer 3D jelly-bead design. This effectively eliminates the discomfort often caused to women by the hard protrusions found in conventional ribbed condoms, demonstrating true respect for female physiological sensitivity. Simultaneously, it removes the traditional seminal reservoir, allowing the condom to better conform to the natural shape of the penis. Coupled with ultra-thin technology (less than half the thickness of ordinary ribbed condoms), it fulfills users' pursuit of an extreme skin-like feel and authentic sensation.
Its key innovation lies in the array of 460 spirally arranged large beads, precisely targeting three major sensitive zones in the female reproductive system: the A-spot (anterior vaginal wall), U-spot (urethral bulb), and G-spot (deep posterior vaginal wall). This design constructs a progressive stimulation path from shallow to deep, assisting women in achieving nuanced, continuous, and predictable) pleasure enhancement.
The "Four-Ring Dynamic Waistband Structure" introduces a physical regulation mechanism into condom design for the first time. By incorporating four elastic tightening bands from the base of the penis to the coronal sulcus area, it forms a gradient pressure buffer system. This system moderately delays venous return without affecting normal blood flow, thereby helping men improve their tolerance to sexual stimulation, enhance control and composure, and achieve the ideal state of lasting endurance without fatigue.
Most importantly, each "Pop Rocks" condom contains 1200mg of hyaluronic acid lubricant from Bloomage Biotech, more than double the amount used in similar condom products on the market. Free from any additives, it offers both long-lasting moisturization and gentle nourishment, providing a smooth experience while caring for the intimate skin health of both partners.

Marketing Campaign
2026
My LOPD Turning Point, Healthcare Awards Winner

Entrant

Precision AQ

Category

Marketing Campaign - Patient Engagement

Country / Region

United States

Website
2026
HCP Engagement Platform – Travere Global Medical Affairs, Healthcare Awards Winner

Entrant

MedComms Experts

Category

Website - Website Redesign

Country / Region

United States

Integrated Marketing
2026
Discover What You're Made of: Dexcom World Diabetes Day Advocate Celebration , Healthcare Awards Winner

Entrant

Dexcom

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Technology Solutions
2026
Lead Software Engineer, Healthcare Awards Winner

Entrant

Mohini Jindal

Category

Technology Solutions - Software Development Solution

Country / Region

United States