That’s My Park Dental

The “That’s My Park Dental” campaign for Park Dental brings energy and personality to the dental experience through bold, smile-forward creative. Featuring excited patients paired with exaggerated exclamations, the campaign uses bright, colorful backgrounds and the brand’s signature leaf to create a recognizable and approachable visual system. The work rolled out across print and digital advertising, direct mail, signage and more. Designed to attract new patients and promote retention across Park Dental’s 50+ locations in Minnesota, Western Wisconsin and Arizona, the campaign highlights what makes the practice feel friendly, welcoming and easy to choose.