Mary Bird Perkins Cancer Center: Triumph Campaign

Mary Bird Perkins Cancer Center is Louisiana’s leading cancer care organization. Their mission is to improve survivorship and lessen the burden of cancer by providing their patients with access to state-of-the-art treatments, specialized physicians, and a vast array of support services.



Armed with all the tools they need to care for cancer patients and their families, Mary Bird Perkins recruited SASSO to help grow brand awareness across their target market with a creative campaign strategy and media plan. Our team delivered a campaign concept, managed video and photo production, designed creative across media touchpoints, and executed robust media placement across TV, digital, social media, print, radio, and more.



With a primary goal of brand awareness, our campaign concept capitalizes on Mary Bird Perkins’ core brand elements to help increase brand recognizability and interest. Together We Triumph, Mary Bird Perkins’ tagline, serves as the foundation of our campaign. Our messaging expands on the tagline to highlight the idea of “togetherness” and the many positive outcomes made possible by Mary Bird Perkins’ 100% focus on cancer care. By showing a patient’s journey, along with all the support they receive from caregivers at Mary Bird Perkins, our Together We Triumph campaign humanizes cancer care and encourages the target audience to feel empowered, assured, and hopeful.