2023

2023 UPMC Health Plan Forms and Application Brand Guidelines

Entrant

UPMC Health Plan, Insurance Services Division

Category

Advertising - Brand & Corporate Identity

Client's Name

UPMC Health Plan Insurance Services Division

Country / Region

United States

As a leading health insurance provider and payer, UPMC Health Plan creates and maintains hundreds of
standardized forms across all lines of business and for multiple audiences. It is essential that forms are
clear, concise, and easy to digest and simple to complete. This booklet was created to establish those guidelines across all lines of business and all segments within those lines.