Awakening the Sleep Health Movement

In America alone, there are 50-70 million people suffering from sleep related disorders–posing a high risk for physical/mental health conditions and comorbidities. The current pathway from diagnosis to treatment for sleep disorders is disjointed, slow, and inequitable. Primasun’s new digital health service provides tailored and coordinated care pathways for patients to access top clinical sleep care, whenever, wherever.



As part of a larger campaign activation to 'Awaken the Sleep Health Movement", Primasun asked for Toaster's help with a 'product demo video' that would raise awareness of the sleep health epidemic, introduce the Primasun brand, and educate viewers on Primasun’s new product to streamline the patient experience for better sleep health.