2023
Entrant Company
Category
Client's Name
Country / Region
People are stressed. Mental health disorder is one of the wildly present conditions for modern people, with anxiety being the most common problem for mental health. One effective way to reduce stress levels is mindfulness journaling, the practice of reflecting on daily activities and feelings in a non-judgmental way. Many research studies have proven that mindfulness journaling can improve mental health by encouraging people to record and reflect on their daily life experiences in a mindful way. People who practice mindfulness journaling more often, usually have fewer symptoms of anxiety and depression. However, not everyone can successfully cultivate this habit despite the proven benefits.
MindUp is designed to clear all these obstacles that hold users back from mindfulness journaling. MindUp aims to simplify and promote this beneficial habit through its innovative “daily punch”, freestyle journaling, and curated meditation playlists.
The app combines multiple-choice questions and optional freestyle writing to reduce the time needed for mindfulness journaling, which provides a flexible and efficient way for users to reflect on their daily experiences. The daily punches collected by users over time make progress tracking more visible and engaging, which helps users stay motivated to continue practicing mindfulness journaling. The daily punch system’s aesthetically pleasing visuals and gamification elements make the mindfulness journaling experience more enjoyable. MindUp also provides curated meditation playlists with guided instructions and soothing music to help users solidify and strengthen their habit of meditation.
Credits
Entrant Company
UPMC Health Plan, Insurance Services Division
Category
Social Media - COVID-19-Related
Country / Region
United States
Entrant Company
UPMC Health Plan, Insurance Services Division
Category
Advertising - Brand & Corporate Identity
Country / Region
United States
Entrant Company
ADAPT (Adapt Fit Pty Ltd)
Category
Future Innovation Design - Therapy / Rehab
Country / Region
Australia
Entrant Company
SFC Group
Category
Advertising - Magazine Ad
Country / Region
United States