2021 Minority Vaccination Social Media Campaign

UPMC Health Plan set out to share important COVID-19 vaccine-related educational content that promotes the health, safety, and protection of the people around us. The goal was to use multi-platforms to increase awareness of the importance of getting the COVID-19 vaccine. This collaboration was critical to helping more community members get the vaccine to ensure a healthier, safer environment for everyone. These assets were created across multiple social media platforms and trans-created to provide information to everyone we connect with.