2023
2021 Minority Vaccination Social Media Campaign
Entrant Company
UPMC Health Plan, Insurance Services Division
Category
Social Media - COVID-19-Related
Client's Name
UPMC Health Plan Insurance Services Division
Country / Region
United States
UPMC Health Plan set out to share important COVID-19 vaccine-related educational content that promotes the health, safety, and protection of the people around us. The goal was to use multi-platforms to increase awareness of the importance of getting the COVID-19 vaccine. This collaboration was critical to helping more community members get the vaccine to ensure a healthier, safer environment for everyone. These assets were created across multiple social media platforms and trans-created to provide information to everyone we connect with.
Credits
Entrant Company
Expion Health
Category
Achievement of the Year - Innovation of the Year
Country / Region
United States
Entrant Company
Swisslog Healthcare
Category
Branded Content - Corporate Communications
Country / Region
United States
Entrant Company
Roche
Category
Integrated Marketing - Rebranding
Country / Region
United States
Entrant Company
UPMC Health Plan, Insurance Services Division
Category
Marketing Campaign - Communications Campaign
Country / Region
United States