2026
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Puberty is a pivotal stage for girls to develop body awareness and daily dressing habits. However, traditional junior intimate wear has long been confined to a "standardized product logic," failing to address the nuanced needs of different growth stages.
Built on the core philosophy of "Natural Growth, Comfortable Companionship," this collection integrates physiological development, skin tone diversity, and daily wear scenarios into a single design system. Through three distinct growth-oriented structures and a natural skin-tone palette, we offer a seamless, inclusive, and supportive experience. More than just functional support, these products serve as an emotional anchor―helping girls build self-perception and confident expression as they transition into adulthood.
Featuring clean, soft silhouettes, the product breaks away from the industry's long-standing reliance on pink and white. It introduces a comprehensive six-shade system―White, Soft Pink, Light Nude, Deep Nude, Cocoa Brown, and Black―ensuring girls of all skin tones can find a closer match. This design guarantees a natural, low-visibility look under white school uniforms and light-colored clothing. The unified aesthetic and structural language also create a distinct and cohesive brand identity, conveying the core values of equality, inclusivity, and mindful companionship.
To address the various phases of puberty, we have developed three differentiated structures. Style A features removable cups to ease the psychological barrier for first-time wearers, while Style B offers fixed cups for a secure and stable fit. Style C is designed with back hook-and-eye closures to provide enhanced coverage and support during the later stages of development. Crafted from OEKO-TEX certified nylon-spandex fabric, the products utilize an innovative jelly-glue folded-edge technique with spandex. This ensures a perfect balance of softness, durability, and high-stretch recovery, keeping the garment lightweight and comfortable while minimizing friction during wear and removal. Paired with our diverse color system, these designs fully meet everyday styling needs, empowering adolescent girls with a natural and confident wearing experience.
Credits
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Medicine3D
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Video, Commercial & Film - Consumer Health Product / Services
Country / Region
Russia
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Fuzhou Kangmei Health Management Co.,Ltd.
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Technology Solutions - Healthcare Solution
Country / Region
China
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VIVO Agency
Category
Experimental & Immersive - Exhibition Experience
Country / Region
United States
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Core Creative
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States