ThedaCare Cardiovascular New Blood Campaign

ThedaCare had been working on rebuilding their cardiovascular service line in 2024 to reinvigorate and renew its commitment to having the providers, the expertise and the technology to provide the highest quality care for their community. They came to Core Creative to develop a service line campaign to help rebuild their CV reputation and drive volume. In addition, ThedaCare invested in the recruitment of 12 new providers to their CV service line, and they wanted to highlight this as part of their commitment to their community. ThedaCare’s cardiovascular reputation had faced competitive erosion with patients seeking specialty care outside the region. Rebuilding trust required more than promotion — it required demonstrating renewed capability, credibility and commitment. Our approach focused on re-introducing ThedaCare CV services through a campaign that balanced clinical authority with emotional resonance. The creative strategy aligned directly with ThedaCare’s population health mission — empowering patients to take proactive steps toward better heart health while reinforcing system loyalty among referring physicians. By highlighting newly recruited providers, cutting-edge technology, and the human purpose behind cardiovascular care, the campaign re-established confidence in ThedaCare as the region’s trusted heart care leader. The campaign re-energized ThedaCare’s cardiovascular story — both internally and externally. It: - Re-introduced and positioned ThedaCare cardiovascular services to the market, rebuilding its reputation among area patients and providers and improving their understanding of the system’s services, providers, procedures and technology. - Increased confidence and preference in consumers for ThedaCare cardiovascular care over time. - Supported network integrity and reduced outmigration through strong physician referral programming and marketing efforts. - Connected their CV offerings to the system’s population health approach and the lifeinspired brand movement, empowering patients with accessible care and inspiring them to prioritize their health. The New Blood campaign successfully reintroduced ThedaCare’s cardiovascular expertise with boldness and heart. In just three months, the campaign generated over 8.3 million impressions across outdoor, broadcast tv, radio, digital and print. Service line volume data is still forthcoming. Video completion rates exceeded industry benchmarks by over 10%. While clinical volume metrics are still being finalized, ThedaCare has reported positive momentum internally.