Obesity and Nutrition

Campaign Occasion:
The World Health Organization reports that 35 million children under the age of five were overweight in 2024. In 2022, more than 390 million children and adolescents aged 5–19 were overweight, including 160 million living with obesity.

Recognizing the importance of adopting a healthy lifestyle to prevent obesity and its associated chronic diseases, and to enhance quality of life and physical well-being among individuals across the Gulf region, the Gulf Health Council launched an awareness campaign titled (Wazenha), aiming to promote awareness of maintaining balance in daily life to prevent obesity and its health complications. The launch coincided with World Food Day.

The "Wazenha" campaign highlights the concept of balance in daily life and corrects misconceptions related to nutrition and weight. By providing simplified, reliable, and scientifically backed content, the campaign empowers individuals to make informed health decisions and promotes positive behaviors that reflect on overall health, appearance, and quality of life.

Campaign Goal:
To raise health awareness regarding obesity and nutrition, and to enhance focus on appearance for children and adolescents.

Campaign Messages:
1.Raise awareness of the importance of adopting a comprehensive, sustainable health approach for quality of life.
2.Raise awareness of the role of genetic and environmental factors in susceptibility to obesity.
3.Raise awareness of the importance of a balanced diet and making sound health decisions.
4.Promote the importance of self-acceptance and physical appearance.
5.Educate families and surrounding environments on how to adopt healthy habits to prevent obesity complications.

Target Audience:
Primary Target: Children and Adolescents.
Secondary Target: Parents in particular and the Gulf community as a whole