Unstoppable

Excitement in the Mile High City and surrounding areas was high--NFL quarterback Russell Wilson was soon joining the Denver Broncos and the season was about to kick off. Capitalizing on the hype, Centura Health entered into a partnership with Russell Wilson and Ciara’s Why Not You Foundation to support local non-profits in food security and social justice initiatives.

We were tasked with creating a spot to run throughout pre-season football games. Our first challenge was to merge the worlds of healthcare and football in a compelling way. Our second was to work with an NFL quarterback/celebrity’s busy schedule. And our third was to solely feature real caregivers—no paid talent. Not even the extras or voiceover artist. Every single person in this spot has a personal tie to Centura.

Working with real folks can be challenging, but the result is authentic. We see real people who are really committed to health and wellbeing. And the impact on community when they come together to be champions for those they serve.