2023

2021 UPMC Health Plan Flu Shot Social Media Campaign

Entrant

UPMC Health Plan, Insurance Services Division

Category

Social Media - Ad Campaign

Client's Name

UPMC Health Plan Insurance Services Division

Country / Region

United States

UPMC Health Plan created a development of organic social media posts to promote flu shots during the 2021 flu season. These posts include unique in-house illustrations to increase member usage of select preventive care services ultimately increasing member engagement during the benefit year.