2026

WOAO Cat Grass Tablets

Entrant

Hangzhou Runjing Biotechnology Co., Ltd.

Category

Marketing Campaign - Health Campaign

Client's Name

Country / Region

China

WOAO Cat Grass Tablets redefines traditional hairball care for cats by shifting from stimulation-based solutions to a gentle, gut-health-oriented wellness approach. Instead of relying on mineral oils, laxatives, or emetic mechanisms commonly found in conventional hairball pastes and cat grass products, WOAO introduces an innovative formula centered on plant-based dietary nutrition and intestinal microecology technology, creating a safer and more sustainable daily care experience for cats across all life stages.

The product features a proprietary three-dimensional gut-support system combining probiotics, digestive enzymes, and prebiotics, working synergistically to support intestinal health, enhance digestion, improve gut motility, and protect the intestinal mucosa. High-content psyllium husk powder (15%), together with pumpkin powder and apple powder, simulates cats’ natural grass-eating behavior in the wild. The natural fibers physically encapsulate ingested hair and promote smooth intestinal transit, enabling cats to expel hair naturally through digestion rather than vomiting. This approach effectively addresses hairball management while also improving soft stool, bad breath, and weak digestion.

WOAO further innovates through its low-temperature physical cold-press softening technology, maintaining the entire production process below 30°C. By integrating ultra-low-temperature micronization, sterile low-temperature granulation, and binder-free self-forming technology, the process preserves over 90% of heat-sensitive nutrients and bioactive ingredients, including probiotics and digestive enzymes, while avoiding oxidation and thermal degradation. Unlike conventional high-temperature compressed tablets, the resulting porous honeycomb texture is soft, easy to crumble, and effortless to mix with dry food, wet food, or freeze-dried diets, greatly reducing feeding stress.

The formula is free from sucrose, mineral oils, artificial attractants, preservatives, starch fillers, and chemical binders, delivering a clean-label nutritional solution. Ingredients are sourced from traceable natural origins, while the product is packaged in recyclable food-grade high-borosilicate glass bottles to reduce plastic waste and environmental impact.

By integrating gentle hairball control, digestive wellness, clean manufacturing, and sustainable design, WOAO Cat Grass Tablets pioneers a new paradigm in feline health management—transforming hairball care into a holistic daily wellness experience.

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