2023

BlueSky Logo

Entrant

bohan

Category

Advertising - Logo

Client's Name

BlueCross BlueShield of Tennessee

Country / Region

United States

Launched in 2021, BlueSky Institute is a partnership between BlueCross BlueShield of Tennessee (BCBST) and East Tennessee State University (ETSU). While maintaining BCBST branding, the BlueSky logo was designed to bring together technology, healthcare, and community.

BlueSky Institute students take classes at the BCBST headquarters in Chattanooga, where they work on real-world projects and are mentored by BlueCross technology team members. Qualified graduates can earn a job offer from BlueCross upon successful completion of the program.

Video, Commercial & Film
2023
Awakening the Sleep Health Movement, Healthcare Awards Winner

Entrant

Toaster Inc

Category

Video, Commercial & Film - Medical

Country / Region

United States

Advertising
2023
UPMC for Life Sales Posters, Healthcare Awards Winner

Entrant

UPMC Health Plan, Insurance Services Division

Category

Advertising - Poster

Country / Region

United States

Experimental & Immersive
2023
BlueCross Bowl, Healthcare Awards Winner

Entrant

bohan

Category

Experimental & Immersive - Sponsorship Experience

Country / Region

United States

Advertising
2023
UPMC Health Plan Adult Health Management 2022 Health Screening Trifold brochures, Healthcare Awards Winner

Entrant

UPMC Health Plan, Insurance Services Division

Category

Advertising - Brochure

Country / Region

United States