2023
#AfterMyShot
Entrant
Zenith
Category
Advertising - COVID-19-Related
Client's Name
Haleon - Advil
Country / Region
Canada
Our Advil team connected with iconic Canadian artists and developed '#AfterMyShot' sessions. These were branded content programs with the hope to rebuild the trust and the safety profile of Advil with millions of Canadians who were getting COVID-19 vaccinations in 2021.
#AfterMyShot was amplified using multi-media touchpoints such as; Digital OOH, Social, and Video using sophisticated targeting techniques to reach those who have or were planning to get vaccinated.
Credits
Entrant
Consensus Creative
Category
Website - Website Redesign
Country / Region
Canada
Entrant
Augustina(Ao) Liu
Category
Mobile Apps & Softwares - User Experience
Country / Region
United States
Entrant
UPMC Health Plan, Insurance Services Division
Category
Advertising - Brand & Corporate Identity
Country / Region
United States
Entrant
Expion Health
Category
Achievement of the Year - Innovation of the Year
Country / Region
United States