2023
#AfterMyShot
Entrant
Zenith
Category
Advertising - COVID-19-Related
Client's Name
Haleon - Advil
Country / Region
Canada
Our Advil team connected with iconic Canadian artists and developed '#AfterMyShot' sessions. These were branded content programs with the hope to rebuild the trust and the safety profile of Advil with millions of Canadians who were getting COVID-19 vaccinations in 2021.
#AfterMyShot was amplified using multi-media touchpoints such as; Digital OOH, Social, and Video using sophisticated targeting techniques to reach those who have or were planning to get vaccinated.
Credits
Entrant
Halteres Associates
Category
Video, Commercial & Film - Consumer Health Product / Services
Country / Region
United States
Entrant
Roche
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
United States
Entrant
UPMC Health Plan, Insurance Services Division
Category
Social Media - COVID-19-Related
Country / Region
United States
Entrant
UPMC Health Plan, Insurance Services Division
Category
Advertising - Brand & Corporate Identity
Country / Region
United States