2023

#AfterMyShot

Entrant

Zenith

Category

Advertising - COVID-19-Related

Client's Name

Haleon - Advil

Country / Region

Canada

Our Advil team connected with iconic Canadian artists and developed '#AfterMyShot' sessions. These were branded content programs with the hope to rebuild the trust and the safety profile of Advil with millions of Canadians who were getting COVID-19 vaccinations in 2021.
#AfterMyShot was amplified using multi-media touchpoints such as; Digital OOH, Social, and Video using sophisticated targeting techniques to reach those who have or were planning to get vaccinated.

Credits

Zenith
Nikki Stone
Zenith
Nicole Macpherson
Zenith
Nikunj Mahajan
Zenith
Shiksha Verman
Zenith
Uriri Onoyovwi
Haleon
Daniela Savona Machado
Haleon
Jeff Leeming
Haleon
Trevor Nichols
Haleon
Anthony Ricco
Edelman
Bilal Bhaila
Edelman
Sara Rezaee
Edelman
Kelly Wighton
Edelman
Catherine Santos
Website
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Entrant

Consensus Creative

Category

Website - Website Redesign

Country / Region

Canada

Mobile Apps & Softwares
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Entrant

Augustina(Ao) Liu

Category

Mobile Apps & Softwares - User Experience

Country / Region

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Entrant

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Category

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Country / Region

United States

Achievement of the Year
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ExpionME App: Easing the Balance Billing Burden for Plans & Members, Healthcare Awards Winner

Entrant

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Category

Achievement of the Year - Innovation of the Year

Country / Region

United States