#AfterMyShot

Our Advil team connected with iconic Canadian artists and developed '#AfterMyShot' sessions. These were branded content programs with the hope to rebuild the trust and the safety profile of Advil with millions of Canadians who were getting COVID-19 vaccinations in 2021.

#AfterMyShot was amplified using multi-media touchpoints such as; Digital OOH, Social, and Video using sophisticated targeting techniques to reach those who have or were planning to get vaccinated.