2023
#AfterMyShot
Entrant
Zenith
Category
Advertising - COVID-19-Related
Client's Name
Haleon - Advil
Country / Region
Canada
Our Advil team connected with iconic Canadian artists and developed '#AfterMyShot' sessions. These were branded content programs with the hope to rebuild the trust and the safety profile of Advil with millions of Canadians who were getting COVID-19 vaccinations in 2021.
#AfterMyShot was amplified using multi-media touchpoints such as; Digital OOH, Social, and Video using sophisticated targeting techniques to reach those who have or were planning to get vaccinated.
Credits
Entrant
Toaster Inc
Category
Website - Microsite
Country / Region
United States
Entrant
ADAPT (Adapt Fit Pty Ltd)
Category
Future Innovation Design - Therapy / Rehab
Country / Region
Australia
Entrant
La Jolla Country Day School
Category
Future Innovation Design - Safety
Country / Region
United States
Entrant
Roche
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
United States