2023
#AfterMyShot
Entrant
Zenith
Category
Advertising - COVID-19-Related
Client's Name
Haleon - Advil
Country / Region
Canada
Our Advil team connected with iconic Canadian artists and developed '#AfterMyShot' sessions. These were branded content programs with the hope to rebuild the trust and the safety profile of Advil with millions of Canadians who were getting COVID-19 vaccinations in 2021.
#AfterMyShot was amplified using multi-media touchpoints such as; Digital OOH, Social, and Video using sophisticated targeting techniques to reach those who have or were planning to get vaccinated.
Credits
Entrant
UPMC Health Plan, Insurance Services Division
Category
Marketing Campaign - Communications Campaign
Country / Region
United States
Entrant
Eight Moon™
Category
Marketing Campaign - Digital Advertising Campaign
Country / Region
United States
Entrant
UPMC Health Plan, Insurance Services Division
Category
Advertising - Digital / Online
Country / Region
United States
Entrant
Augustina(Ao) Liu
Category
Mobile Apps & Softwares - Health / Fitness / Wellness
Country / Region
United States