Health Care Products-The Future of Functional Food is SANAME

SANAME is an Australian, practitioner-grade functional food company pioneering the reinvention of collagen and bone broth for measurable everyday health. Founded in 2019 by wellness advocate Peta Warby, SANAME was born at her kitchen bench after decades battling chronic fatigue, gut dysfunction, and post-surgical recovery. Where the industry offered flashy powders with little clinical benefit, Peta saw an urgent need for science-backed nutrition that worked at the cellular level.



What makes SANAME original is its fusion of healthcare credibility with retail accessibility. Unlike generic protein powders, SANAME’s P360™ Multi-Structured Collagens and world-first savoury Multi-Collagen Bone Broths are clinically formulated for absorption, therapeutic function, and flavour. Purpose-built for outcomes in gut, immune, metabolic, and recovery health, they deliver category-leading protein per serve, rapid bioavailability, and gourmet flavours consumers enjoy.



In 2025, SANAME achieved a global milestone: becoming the first functional food brand approved under Australia’s National Disability Insurance Scheme (NDIS). This breakthrough validated SANAME not as a supplement but as a legitimate healthcare intervention for people with chronic illness, disability, and post-surgical recovery. Few functional foods have met such stringent criteria, positioning SANAME as a true functional health food innovator.



The impact speaks volumes;



27× growth in under five years with more than 3.3 million servings consumed worldwide.



Over 200,000 servings in 2024; a product now sold every 19 minutes.



Revenue doubled in the past year; more than 6,300 orders shipped and five tonnes of product processed in-house.



60%+ retention rates, with testimonials citing reduced inflammation, improved digestion, faster recovery, and greater energy.



The SANAME experience goes beyond nutrition. From curated playlists and Bluetooth hydration flasks to sensory rituals, Peta has transformed collagen and bone broth into a daily healing practice. Affectionately called “A Hug in a Mug” or “A Cup of Comfort,” SANAME nourishes body, mind, soul, and spirit.



Built without investors or shortcuts, SANAME is luxury, therapeutic, and accessible. Its bold vision is clear: Heal humanity through functional food, end malabsorption and malnutrition, and deliver true health for EVERY-BODY.