2025

CALM

Entrant

Red Rock Branding

Category

Marketing Campaign - Communications Campaign

Client's Name

Tulane University

Country / Region

United States

Psychosis affects 3% of the population and the symptoms can be very scary
Overall Campaign Objectives
1. Grow awareness for CALM Nola community
2. Shorten pathways to care (DUP) Duration of Untreated Psychosis
3. Reduce stigma around Psychosis

Campaign Success Metrics
1. Reduction in DUP
2. Number of fans and supporters in the community
2. Success of fundraising efforts (IMM Event)

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