2025

Gamer However Campaign

Entrant

Gulf Health Council

Category

Marketing Campaign - Health Campaign

Client's Name

Country / Region

Saudi Arabia

Campaign Objectives:
The campaign aims to emphasize the importance of balancing electronic gaming with maintaining health and quality of life. It seeks to reduce the negative impact of electronic games on gamers and raise awareness about the gaming disorder by offering solutions through informative test and awareness publications.

Campaign Messages:
The campaign delivered a range of awareness messages, including:
1. Even if you're a gamer, it's essential to take steps toward a more productive and enjoyable lifestyle.
2. Your child may be a gamer, but they still require your support and guidance.
3. Being a gamer doesn't mean neglecting your health—protecting your eyes should be a priority.
4. Increasing awareness about Electronic Gaming Disorder, including its definition and symptoms.

Video, Commercial & Film
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Entrant

Intervoke

Category

Video, Commercial & Film - Animation

Country / Region

United States

Branded Content
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New Frontiers of Skin Science, Healthcare Awards Winner

Entrant

STAT Brand Studio

Category

Branded Content - Brand Journalism

Country / Region

United States

Experimental & Immersive
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Alo Moves XR, Healthcare Awards Winner

Entrant

Magnopus

Category

Experimental & Immersive - New Category

Country / Region

United States

Provider & Services
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Anytime Counselling | Provider & Services - Healthcare, Healthcare Awards Winner

Entrant

Anytime Counselling

Category

Provider & Services - Healthcare

Country / Region

Australia