2025
Entrant
Category
Client's Name
Country / Region
Campaign Objectives:
The campaign aims to emphasize the importance of balancing electronic gaming with maintaining health and quality of life. It seeks to reduce the negative impact of electronic games on gamers and raise awareness about the gaming disorder by offering solutions through informative test and awareness publications.
Campaign Messages:
The campaign delivered a range of awareness messages, including:
1. Even if you're a gamer, it's essential to take steps toward a more productive and enjoyable lifestyle.
2. Your child may be a gamer, but they still require your support and guidance.
3. Being a gamer doesn't mean neglecting your health—protecting your eyes should be a priority.
4. Increasing awareness about Electronic Gaming Disorder, including its definition and symptoms.
Entrant
Magnopus
Category
Experimental & Immersive - New Category
Country / Region
United States
Entrant
STAT Brand Studio
Category
Branded Content - Brand Journalism
Country / Region
United States
Entrant
Helix Animation
Category
Video, Commercial & Film - Consumer Health Product / Services
Country / Region
Netherlands
Entrant
Novo Nordisk
Category
Video, Commercial & Film - Branding
Country / Region
Denmark