2025
Entrant
Category
Client's Name
Country / Region
MRI (Magnetic Resonance Imaging) device product design goes far beyond mechanical and functional considerations. It encompasses patient experience, psychological comfort, workflow efficiency for medical staff, and the integration of advanced technology.
Because MRI operates in a strong magnetic and RF environment, both internal components and external casings must use non-magnetic, non-metallic materials. This is essential for safety and optimal performance.
Reducing Patient Anxiety: Patients often feel anxious due to the confined space and loud noises during MRI scans. Recent studies show that the shape and visual perception of the head RF coil significantly affect patient anxiety. As a result, designs are being developed to make coils look less intimidating or to use visual patterns that reduce psychological stress.
MRI design must also consider accessibility, ease of use, and maintenance for medical personnel, directly impacting examination efficiency and patient safety.
Credits
Entrant
Elevate Healthcare
Category
Strategic Program - Healthcare Campaign
Country / Region
United States
Entrant
Chesapeake Regional Healthcare
Category
Integrated Marketing - Event Marketing
Country / Region
United States
Entrant
UPMC Health Plan, Insurance Services Division
Category
Advertising - Illustration / Graphic
Country / Region
United States
Entrant
SERVICEPLAN GERMANY, MEDIAPLUS GERMANY
Category
Future Innovation Design - Packaging
Country / Region
Germany